How to DIY the perfect logo with Canva

 

You might be asking – is there a way to actually create a good looking logo yourself using Canva?

If you ask me, the answer is YES!

In this post I’ll go over some tips on how to do it, and if you need more support, go ahead and check out my fast & easy video based training on how to create your own logo in just one day, with Canva obviously!

Ok, lets think about logos for a moment. 

When you’re browsing through Google or Facebook after typing into the search bar to find the perfect something—or someone—to provide answers to your questions or problems, what criteria do you use to determine who’s the best fit?

Whether you were looking for a new online course to learn from, or a virtual assistant to help you with your day-to-day tasks, what makes you pause on a certain business and consider reaching out?

For most people, it’s the company logo. The average consumer can decide within two seconds if they will yay or nay a business simply because of its brand logo.

While that can seem like they are judging a book only by its cover, a business’s logo should be a prominent and impressive feature that gives insight to their brand identity, and even its services and values.

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Why is that? As you may know from reading my other blog posts, branding is a big deal when it comes to building a relationship with your customers, and establishing your business a brand they can trust.

Your branding comes down to your brand colors, fonts, images and, of course, your logo. Your business logo should tell the customer exactly what type of experience they would have if they were to contact you.

Are you friendly, professional, reliable, fun, compassionate, skilled, etc.? Your logo should have the answers!

While your logo is not the end-all of your branding, it definitely plays a major role in customers’ first impressions of your business, and how they’ll perceive you if they decide to explore further into your business.

 

Can you DIY your logo with Canva?

If you are starting out and not sure whether you can go the custom brand route just yet, you may be wondering whether there is a way to DIY your logo without looking like an amateur?

There are a variety of ways you can craft a killer logo, but some of these avenues require you to know your way around pretty advanced graphic design software.

If you’re like me, you love Canva for creating many elements for your business, such as your proposals and social media posts. Did you know you can also use Canva to make your logo? It’s free, easy and provides you with a sleek and professional logo that you have full control over to make your own!

If you already have a logo and you’ve been wanting to update it, or if you’ve yet to create your perfect logo, here’s how you can design a stunning logo that showcases your brand and leaves customers feeling confident and excited about getting to know you!

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Step 1: Know thy brand to create thy logo.

I’m a big believer in knowing who you are, how you provide amazing services to your target market/audience and why you’ve chosen to commit yourself to your passions… aka your brand identity!

When you have a good grip on your brand identity, it makes tackling projects like creating your logo much easier.

For example, if you’re in-between ideas on what your business’s mission statement is, or what your “why” is, it’s going to be difficult to understand who your target market is, and how your branding should be amplified through your logo.

If you need some inspiration and guidance on how to develop your brand, read my article about building a brand board for your business here!

 

Step 2: Pick your brand fonts, colors and icons.

When creating your logo, you want to build brand awareness and authority to stick in the customer’s mind when they think of what they need—and how you’re the right person to help them!

That means choosing and consistently using your brand’s fonts, colors and other elements like icons and images that tell your brand’s story, as well as conveys the emotions you want customers to have when they see them.

Think of Pinterest for a moment… can you picture their logo in your head almost immediately? The delicate, cursive white P shaped into a pin on a deep red background. Simple, recognizable and tells you exactly what their company is all about: creation, design, style, and fun!

What do you want your brand colors and fonts to say about your business?

What icons, and their message, should linger in the customer’s head? How should it make them feel?

 

Step 3: Get on Canva and create

Canva is one of my favorite design tools as it’s one of the few softwares that can turn a daunting challenge like graphic design into a simple, quick project.

There are thousands of templates available on Canva to help get you started with making a logo that attracts your ideal customer.

From millions of fonts, colors, icons and other elements, you have plenty of options at your disposal to make a logo that you and your customers will love!

If you don’t already have a Canva account, click here to get all set up for free! Once you’re in, you’ll be on the home page where you can select the logo template or blank page to make a design from scratch.

If you’d like some support on this, I have a fast & easy video based training on how to create your own logo in just one day, with Canva!

Ok, so let’s dig into how you can create your logo with either of these canvas as your starting point.

 

Creating a Canva logo with a template

When you choose to begin with a logo template, you’ll choose to “create a logo”, and you’ll be shown all of the templates you can use and play with.

If you don’t see what you like, keep scrolling until you do!

You’ll be able to customize the logo with your own brand colors, fonts and icons so don’t get hung up on the template being perfect to your liking. Think of it as merely inspiration for your own design.

Once you choose a template you like, I recommend firstly switching the colors and fonts to your brand’s, and secondly finding icons or images that fit your brand aesthetics and vibe (found within the Elements or Photos tab on the menu).

From here, you can browse swapping out any template icons and images for your own to make your logo as distinguished and unforgettable as possible!

 

Creating a Canva logo from scratch

This option can be a little tricky if you don’t particularly have an eye for graphic design, however, the most important thing to remember is how will your logo build brand awareness?

You can start by typing your business name using one of your brand fonts, and highlighting it to make it one of your brand colors. Play around with the shape and text alignment (i.e. do you want your logo to have curved text over an image, or align in the center or to the right?) to see what looks best to your eye, as well as in the customers’ eyes.

Next, consider what elements reflect the personality and nature of your business. For example, you can choose shapes and stickers to create a pattern or image that takes the customer on a journey featuring your brand. These elements are usually customizable so you can change their color, size and direction.

While it’s true that each element of your logo contributes to your overall brand story, don’t allow yourself to get stuck trying to be a master graphic designer!

Canva will produce a stellar logo that looks like you spent days on it when in reality you only took the afternoon.

If you find yourself fiddling with little elements on your logo, I recommend making at least three versions that you would be satisfied with, rest on it and then choose the one that you love most!

Or go check out my  video based training on how to create your own logo in just one day, and I’ll show you exactly what to do, and how to make several different versions of your logo.

Whether or not your logo is more simple or complex, as long as you keep in mind these three essential questions, you’ll be good:

  • Does this represent my brand, aka who I am, what my business is and how I provide awesome services to my customers?
  • Will my customers remember or recognize this logo once they see it after the first time?
  • How does my logo excite, inform and show my customers about me and my business?
  • Simple is always better…

When you’re all done, save your logo as a PNG as this is the highest quality image on Canva.

If you need your logo to have a transparent background, you can upgrade to Canva Pro to save your designs this way!

 

Congrats with your new Canva logo!

You just created a beautiful Canva logo that speaks volumes about your brand, and how customers should be thrilled to discover your business!

Now use it on your social media and your website to welcome customers into your world where they are in for a treat!

Need help with your website?

Contact me and let’s work together!

Kaisa-Kapanen-Passion-KickStarter-2-sq

Hi there, I’m Kaisa!

I’m your coach, friend and webdesigner when you want to get serious about your Passion project and make it into a business with a beautiful online presence.

I’ll help you with tech, design and courage. Contact me and we’ll create some magic for your Passion Business!

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