How to make the perfect website for your business?
As a business owner and professional, when it comes to making your mark in your field of work, it’s usually important to have a website. But how to make THE perfect website for your business?
Creating a website for your business is valuable for a number of reasons, as it carves out your own space on the internet to showcase you, your brand, your products and services.
It also makes it easier for customers to find you, engage with you and work with you.
Did you know that 35% of small business owners believe their business isn’t “big enough” to have a website?
As well as, a whopping 81% of potential customers choose to visit a business’s website before purchasing.
If you don’t have a website and you see where you can increase your revenue by working on your online presence, this is your sign to get started as soon as possible!
On the opposite end, let’s say you’ve started the work needed to build your website and boost your business to the next level. If you’re feeling a little lost in the shuffle, I’m here to help.
The key to structuring the perfect website is to ensure that it is user-friendly and gives your customers what they came seeking.
By this standard, your website should be fully functional and informational for your clients to explore, learn and, hopefully, purchase.
To do this, your website should have specific pages and information on those pages readily available for their browsing pleasure.
Let’s dive into how to create the perfect website structure, and what pages you should have to grab the attention of Google’s keyword ranking and new customers.
How to make the perfect website for your business?
Every website can be stripped down to the bare bones of what makes it operational. This blueprint is laid out with the following seven pages:
3. Products and Services
6. Terms & Conditions
Keep in mind that every business is different and may require additional pages to support their profession.
For example, you may want to include a blog page, a portfolio page, a sitemap page or a testimonials/review page depending on your target market and business strategy.
These seven pages, however, provide a good overview of what your website can includle to create the online storefront of your business.
It also allows clients to spend time on your website and search for what they need (along with stellar SEO to improve their experience and your Google rank).
What needs to be on each page?
When you want to know how to make the perfect website, there are a few rules you should consider.
Although the contents of each page can, and should, vary to thoroughly define your business and brand, there are specifics that you should include to help your visitors get to know you and your company at a glance.
As we map out how to construct your website pages, it’s important to know the answers to the questions below so you understand how to apply the correct information to each section.
- What’s your industry (are you a copywriter, virtual assistant, social media strategist, etc.)?
- Who’s your target market (working moms, young adults, other entrepreneurs, etc.)
- What are your products and services, and how do they benefit your target market?
- Who are your competitors?
Imagine your customer is out and about window-shopping and passing by your store. What should they see? What would make them want to come in and shop?
Keep that in mind as you design your home page as it is the face of your virtual store, and it should appeal to your target market. The home page is usually the most viewed page of a website, so it’s essential to make it inviting, encouraging your customers to start looking around.
Your home page should have a brief description of you, your business and your products and services.
By using exciting visuals (i.e. your logo, banner, stock photos, videos, etc.), keywords and even testimonials, you begin to paint the picture of what your customers are in store for if they stay for a while.
This page tells your audience who you are, what you do and why. But even though it’s the About -page, it still should be mostly about the customer, and what they are getting out of working with you. What are the benefits for them?
Once you have answered that, you can show off your personality in your biography about you, your team and your business (its history, how you got started, your mission statement and what sets you apart from other companies in your field).
Products and Services
Here’s where you can categorize each product and service you offer with descriptions of what you do, how it works, and the like. Think also about the process of how it is to work with you, and how the cooperation between you and your clients get started.
Depending on the intricacies of your services, it may be a good idea to develop individual pages for each service so you can give your customer as much information about your offerings as possible.
When customers visit this page, it means they are ready to get in touch with you. While this page is usually a contact form built into your website, it should also have as many forms of communication as possible to make it easier for customers to reach out to you in a way that’s comfortable for them.
Include your business email, phone number, physical mailing address and/or social media links to your LinkedIn, Instagram and other platforms your business uses.
Your frequently asked questions page should address exactly that—the most burning questions your customers usually have about your business. Make certain your answers are honest and specific, but short and sweet. This page could be located on the footer menu of your website.
Terms & Conditions Page
This page is for the rules your visitors must agree to and abide by if they are to use your site. To create your own legal and customized Terms & Conditions, you can use generators from Rocket Lawyer or TermsFeed.
In my US Data Privacy Laws blog post, I outlined what’s important for you to know about whether your state’s privacy laws can affect your business (and why you should do your best to uphold them).
Why you need a website
Business websites are a handy tool in the overall promotion and longevity of your company. It acts as a central hub for your business to provide your customers with the latest updates on you and your services.
If you’re ready to finally create a beautiful website to boost your business, but you don’t know where to start, I’m launching my DIY course soon to show you how to build your own brand and website at any skill level!
In the meantime, feel free to book a discovery call with me so we can create your dream website for your business.
The first call is always complimentary, and I’m super excited to help you achieve your goals!
Need help with your website?
Contact me and let’s work together!
Hi there, I’m Kaisa!
I’m your coach, friend and webdesigner when you want to get serious about your Passion project and make it into a business with a beautiful online presence.
I’ll help you with tech, design and courage. Contact me and we’ll create some magic for your Passion Business!
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