SEO made easy –
3 Writing tips to grow your website’s traffic
The big secret about how to write SEO (aka search engine optimization) copy so well that Google loves you, your audience finds and loves you and your business begins to grow (making you love your job even more) is this: emotion.
Sounds simple, right?
Well, the tricky part is choosing specific words that when arranged in specific sentences and phrases convey specific emotions in the reader.
If you’ve read my previous blog posts, you’ll know I’m talking about branding, or identifying what you and your business stand for, and what emotions attract your demographic.
When writing SEO, your branding should be at the forefront of every word as the terms and hashtags common in your industry are important for Google to notice you (more on that later).
Just as crucial is ensuring that within those terms and hashtags are meaningful descriptors of who you are and how you can help whoever is searching away on Google for answers.
While we technically write SEO to promote our websites, content and/or services and establish our business site(s) as an authority on those exact or similar subjects in the eyes of a search engine, we truly write SEO to connect to the readers.
I believe that if you use the correct language that speaks to the reader, you have the chance to show them that you understand their problems, why they happen and how you are the one with the solutions.
With all that said, how do you write SEO (especially if you aren’t a writer) and how can it help your business?
Keep reading to find out my top three tips to make SEO simple yet highly effective!
1. Learn your website’s crawlability and overall performance.
To learn how to write amazing SEO content is to analyze your website’s current performance, Google ranking and crawlability.
SEO is the process of improving and growing your website’s traffic through search engine optimized content.
This includes updating or writing additional web copy, blog posts and any other copy that visitors can read on your site.
Your crawlability entails how accessible that content is to Google’s web crawlers (hence the name) as they index your site’s information and links.
If Google’s crawlers find your page particularly interesting, they’ll come back more frequently (which boosts your site’s authority). This in turn increases your Google ranking and gets more eyes on your business.
Before you get your fingertips on your keyboard to write some new content, use them to copy and paste one of these URLs into your browser:
Google Analytics and Ubersuggest are wonderful tools to do a quick check of your website’s performance, keyword and backlink authority, as well as how well your website works with crawlers and human viewers.
Both services are generally free, unless you’d like to use their more advanced options, such as Google Analytics 360.
From here, you’ll learn what you need to tweak (such as broken links, duplicate pages, etc.) in order to strengthen your SEO skills.
You’ll also be able to use the information you find to niche down your target market (if you haven’t already) so you can get as precise as you need to with your SEO marketing skills!
2. Find and strategize your keywords
Now, it’s time to write!
Even if you aren’t a writing whiz, you’ll be able to improve your SEO copywriting abilities by learning what keywords are prevalent in your industry (and more specifically your brand), and use them to your advantage.
Remember, the key is emotion. What words and phrases carry the feelings customers should recognize after they interact with your content?
For example, I’m a brand and web designer who thrives on bringing my customers’ passions to life so I have chosen to use keywords like “branding,” “web design,” “passionate,” and “big and bold dreams.”
These are examples of both short-tail and long-tail keywords.
Short-tail keywords are SEO words and phrases that are one or two words, while long-tail keywords consist of three or more.
How do you strategically use SEO keywords in your content?
The most traditional, and effective, SEO copywriting uses each relevant keyword multiple times throughout the content that reads naturally to both you and your viewers.
This helps Google’s crawlers find your page to do their crawl, as well as readers to find you. Beware of keyword stuffing, however, because this has the opposite effect! Too many keywords may result in your website being penalized by search engines
The best way to structure your keywords in your content is to place them where they would be organically in both headlines and body paragraphs. That means whether it’s your home page web copy or blog articles, your SEO keywords should be present and the main focus of the copywriting.
If you’re having trouble finding keywords that make sense for your business and/or audience, use this trick: type a question or phrase into Google’s search bar that one of your customers would ask.
Those are your SEO keywords that will draw your audience to your page where they can find the answers through your business!
Now you can use those keywords when you create your next blog post or sales web copy.
Related articles: Does your website need a blog?
3. Use emotion to connect with your target audience and keep them coming back.
As we discussed, the technical side of SEO copywriting is generating Google authorship and increasing your website’s traffic.
However, when we write SEO, we want to speak to our audiences first and foremost. What words did you ponder that hold the emotions you want associated with your business? About you? How do they reveal to your customers that you are in the business of serving them and making their lives easier and enriched?
Building a relationship with your audience with language that represents who you are and what they need from you is vital in creating SEO content that makes a difference in your business’s overall growth.
Keep in mind your brand identity as you write, and what connection you want to foster with your customers.
Bonus tips for your website SEO
Here are some additional bonus tips on what to think about when planning your website SEO strategy;
- It pays off to have a clear niche / focus – if all your blog posts are about different topics, Google will think your site is not providing overall quality content on your site;
- Search Engines like websites that are performing well, meaning that they are loading fast and the structure is clear (e.g. keep it simple!);
- Your website should have lenghty, relevant content, like blog posts, and have updated content regularly (min. 1-2 a month);
- Find and strategize your keywords. Use short-tail and long-tail keywords to target specific industry related search terms on your blog;
- It’s benefitial to have external links coming in to your website from other (bigger) websites. These are called back-links and they improve your SEO value;
- Majority of your content should be evergreen content, meaning that it’s not seasonal or relative to a specific year;
- Make sure your website is mobile friendly!
Do you know where to start?
Need branding assistance to find your niche and start writing SEO like a pro?
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Hi there, I’m Kaisa!
I’m your coach, friend and webdesigner when you want to get serious about your Passion project and make it into a business with a beautiful online presence.
I’ll help you with tech, design and courage. Contact me and we’ll create some magic for your Passion Business!
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