The full foundation
The Soulful Launch
Your full brand + website foundation, designed to help you show up with confidence and clarity.
This is the most-loved package because it gives you everything you need to feel ready, visible, and aligned. Together, we craft a deep-rooted brand that reflects your purpose and a website that supports your business with intention and ease.
You’ll be guided through a warm, structured process where I help you find your voice, shape your message, and turn your ideas into a visual identity that feels cohesive and true.
This is best suitable for women who are ready to step into visibility, attract aligned clients, and claim their place in the wellness space with confidence and clarity. Good for you if you already have services and price points clear.
Branding:
We’ll start with the Brand Story Retrieval session during which we will dive into the defining moments, the patterns, the values, the transformations and the threads that have shaped you. This will then become your brand’s emotional DNA and basis for your messaging.
From this, and from the Brand Personality questionnaire I will create a visual identity that aligns with your vision, fonts that match the personality, and a text-based logo (including different versions that are easy to use for different purposes). The Brand photo styling moodboard will help you when working with your brand photographer.
You will receive a brand guideline document so that it’s easy to stay consistent, whether you want to do this yourself, or outsource at a later stage to someone else.
→ Brand Story Retrieval session (90 min)
→ Brand personality, tone of voice, values
→ Color palette & typography suite
→ Logo suite (text based main logo, secondary logo and symbol)
→ Brand photo styling guidance & moodboard
→ Full brand guidelines PDF (10-20 pages)
Website:
Set-up:
Then we’ll move to the website creation. My webdesign packages always includes the following WordPress set-up:
→ Domain and hosting assistance + set-up help (monthly cost of hosting not included)
→ Email set-up via your hosting provider
→ Full WordPress set-up and premium Divi theme Installation (including all of the needed plugins for security, backup etc).
→ Divi theme access for life.
Website content:
During the Brand Story Retrieval session the tone of voice for your brand is clear, and we know the stories to focus on. I will help you draft the content for your website, The biggest chunk of work for you is the content (text) for the website. But not to worry, I have a Website Copy Guide that will guide you through the process and it will help you to structure the text. Throughout the design process I will help you with basic text formulation and proof reading.
Your website also needs professional, good quality images. Unfortunately there are no design tricks possible that can compensate for poor quality (or only stock) images. Ideally I will need 8-10 professional quality images made to match your branding (which we will define before we start, so please hold off on the photoshoot until we have your brand personality and colors defined). If you need help, let me know, and I can recommend some brand photographers I know.
→ Guidance to provide raw text for your website, which I will modify to match your brand messaging (text together → you approve)
→ Brand photo styling moodboard
Website build:
As for the website itself, you will receive:
→ Website with 6-8 pages based on your needs (Home, About, Services 1, Services 2, Services 3, Contact, Blog)
→ Additional, supportive (legal) pages: Link in bio, Terms & Conditions, Cookies, Privacy Policy
→ 2 round of revisions
Launching:
When it comes to the moment of launching your website, I will create 6-8 launch graphics for 2 social media channel. These will be Canva files so that you can modify them later should you want.
→ Launch support with launch graphics for 2 social media channel (Canva files)
Training & Support:
You will also get access to my training material in case you want to learn how to update and maintain the website yourself. If you want me to maintain your website, you can join one of my maintenance programs.
→ Training material (videos and PDF) so that you’ll know how to update your website yourself
→ 30 days post-set-up support (after that you can opt for my maintenance program)
Investment: €3800
Project duration: 6-8 weeks
The payment is divided into two, 50% before we start, and 50% before we go live.
The duration of the project needs active involvement from your side, and the faster you can deliver the needed documents, the faster we can proceed. I can work with websites in English, Dutch and Finnish.
Priced separately depending on need:
Additional pages: €275 per page
Email list automation set-up: €450
Scheduling tool set-up: €195
Design of 1 longer form marketing piece (e.g. lead magnet / ebook): Starting from €95 (depending on size of lead magnet)
Graphic Design material based on request (business cards, brochures, flyers etc)
Ready to get strarted?
Technical stuff
Here are more details about the technical things, the tools I use, and what you can expect.
Domain and hosting assistance:
I use DreamHost, and have for a decade now, and this is what I will recommend to you as well, unless you have anoter hosting provider that you’d rather work with.
I will show you what to get, and you will have the hosting on your name (plus yearly fees are on you as well). I find it important for the client to have the hosting in their name, ownership is power.
During this step we will register your domain as well, so the www. adress for your website. I will set up the needed email accounts for you.
Website platform and theme:
I use WordPress, and the theme that I work with is Divi from Elegant Themes. I will do the full WordPress set-up, and install the Divi theme, including all of the needed plugins for security, backup etc.
You will have a lifetime access to the Divi theme through my life-time account. If at any time you would want to have this on your own account, you can purchase Divi yourself and update the API key (I will show you how).
Optimization:
Your site will be designed responsive to all formats, desktop, tablet and mobile, and I will test it on multiple browsers and phone types before going live.
Your site will be SEO optimazed, and I will submit the site-map to Google so that the search engines will find you. Having said that, good SEO is a long term game, so how you maintain your site (such as through blogs, links etc) affects the searchability as well, and therefore the SEO optimation we do could be considered technical. Functional SEO is how you use your site during the months and years after we go live.
Website Maintenance
Every website needs maintenance. Without care, you will risk malware, malfunction and losing the investment you have made into your business.
It is my aim to provide you with the tools, guidance and the knowledge to be able to maintain your website yourself. But even if being independent can be empowering, you don’t have to if you don’t want to. You can view my monthly maintenance prices here.
High-touch journey
The Soulful Launch
A complete, high-touch brand & website journey for the wellness entrepreneur ready to rise.
This is a deep, intuitive, and beautifully guided experience.
If you want full creative, emotional, and strategic support, from your messaging to your visuals to your launch content, this package was made for you.
We work closely together to bring your entire vision to life: the heart of your business, the language of your brand, your positioning, your resonant messaging, and a high-end website that feels elevated yet grounded.
I become your creative partner, holding space for every question, doubt, and step of your journey, so you can launch feeling empowered, prepared, and proud.
What you’ll receive:
✓ Full brand strategy workshop + messaging framework
✓ Complete visual identity
✓ 6–10 page premium website
✓ Full copywriting based on conversations with you
✓Email integration, blog setup, and graphic creation of product material (or handout / freebie)
✓ Design of graphic material (business cards, e-books, brochures, e-books etc)
✓ IG launch kit + 30 days of post-launch support
✓ A “visibility confidence” session to help you step into your new role
Best for:
Women who want more than a website, they want a partner who understands their vision and helps them confidently step into their next chapter.
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Details
The Grounding Start -package includes the following
Branding
- 2 x full brand strategy sessions (60–90 min)
- Brand personality, tone of voice, values
- Color palette & typography suite
- Logo suite (text based main logo, secondary logo and symbol)
- Brand photo styling guidance & moodboard
- Full brand guidelines PDF (25-30 pages)
- Visibility confidence -session to help you fully step into your new role (mindset + content clarity)
Website
- 8–10 page custom website
- Full copywriting (you talk → I write)
- Online booking system setup
- Blog setup + tutorials
- Email list automation set-up + design of lead magnet (e.g. e-book, freebie)
- 2–3 rounds of revisions
- Graphic Design material based on need (business cards, brochures, flyers etc)
- Launch plan + IG content kit
- 30 days post-launch support
- 5 months maintenance included (after initial 30 days of post-launch support)
Investment: €6500
Project Duration: 6-10 weeks
I can work with websites in English, Dutch and Finnish.
What do I need from you before we start?
To build a website we need these elements before we can start:
Website images:
- A website needs professional, good quality images. Unfortunately there are no design tricks possible that can compensate for poor quality (or only stock) images.
- Ideally I will need 15-20 professional quality images made to match your branding (which we will define before we start, so please hold off on the photoshoot until we have your brand personality and colors defined).
- Need help? Let me know, and I can recommend some photographers I know.
Technical stuff
Here are more details about the technical things, the tools I use, and what you can expect.
Domain and hosting assistance:
- I use DreamHost, and have for a decade now, and this is what I will recommend to you as well, unless you have anoter hosting provider that you’d rather work with.
- I will show you what to get, and you will have the hosting on your name (plus yearly fees are on you as well). I find it important for the client to have the hosting in their name, ownership is power.
- During this step we will register your domain as well, so the www. adress for your website.
- I will set up the needed email accounts for you.
Website platform and theme:
- I use WordPress, and the theme that I work with is Divi from Elegant Themes.
- I will do the full WordPress set-up, and install the Divi theme, including all of the needed plugins for security, backup etc.
- You will have a lifetime access to the Divi theme through my life-time account. If at any time you would want to have this on your own account, you can purchase Divi yourself and update the API key (I will show you how).
Optimization:
- Your site will be designed responsive to all formats, desktop, tablet and mobile, and I will test it on multiple browsers and phone types before going live.
- Your site will be SEO optimazed, and I will submit the site-map to Google so that the search engines will find you. Having said that, good SEO is a long term game, so how you maintain your site (such as through blogs, links etc) affects the searchability as well, and therefore the SEO optimation we do could be considered technical. Functional SEO is how you use your site during the months and years after we go live.
Launch support graphics:
- You will get Canva files that you are able to modify and later on use as you wish.
Website Maintenance
It is my aim to provide you with the tools, guidance and the knowledge to be able to maintain your website yourself. But even if being independent can be empowering, you don’t have to if you don’t want to.
You can view my monthly maintenance prices here.
Portfolio
I am beyond impressed with Kaisa’s passion and skill for creating beautiful websites. I was in need of a website for my business for months, and I knew I didn’t have the patience or the know-how to go about the process on my own.
Kaisa is easygoing, enlightening, creative and extremely talented at understanding your vision for your business, and making it a reality! Kaisa was diligent in learning my brand identity, my passions, what I wanted for my website and crafting it into a site that I’m excited to share with my customers.