Words by Marian

Copywriter & Ghostwriter

I simply loved working with Marian on her website!

She is a Florida -based Copywriter and Ghostwriter, owning her business called Words by Marian. It’s no secret that I admire people who go after what they want, who follow their Passion and make it their business, no matter what the circumstance.

Marian is one of those passionate and brave people who decided to turn her talent into a business in a middle of a Covid crisis. Needless to say it makes me so excited to see her present her new website to the world!

While we were working on her website, I got to experience her copywriting skills first hand as well.

She truly takes the time to get to know your business, industry and the latest trends, as well as making sure that everything she writes sounds like exactly like your brand! What a talent and time-saver for busy business owners, I don’t know if I can go without her fabulous services anymore!


We started our process with a Brand Personality Questionnaire to get an idea of the personality of her business.

Marian had already her main colors and fonts down, we just needed to clarify them, select a cohesive palette from all of the choices and and bring it together in her Brand Board.

Marian had DIY’d her logo, which in main lines we kept, but tweeked it a bit to make it more unique. We also made an alternative logo and a submark / favicon for her, so that she is able to brand all of her material well, no matter the size requirements.

The website provides a stylish home base for her business with the services she offers, a place to introduce her as a person and a business owner, and a place to showcase those wonderful testimonials she has received from happy clients.

A blog will be added to the website as well, as part 2.0 of the launch. This goes to show again that not everything needs to be ready from the get-go. A website will grow with your business, and a WordPress site will definately have all the room to grow, which is why I prefer it as a platform.

All of my clients also receive a Website Promo Bundle, which includes on-brand social media templates so that launching the website will go in style as well! Plus some easy video + PDF tutorials on how to maintain the site moving forward.


What does Marian have to say about the process?

I am beyond impressed with Kaisa’s passion and skill for creating beautiful websites. I was in need of a website for my business for months, and I knew I didn’t have the patience or the know-how to go about the process on my own.

Working with Kaisa has given me new insight about the importance of branding, design and how impactful a website is to a growing business.

Kaisa is easygoing, enlightening, creative and extremely talented at understanding your vision for your business, and making it a reality!

That may sound cliché, but Kaisa was diligent in learning my brand identity, my passions, what I wanted for my website and crafting it into a site that I’m excited to share with my customers.

I couldn’t sing my praises for Passion Kick-Starter any higher! If you’re seeking a brand and website designer to build your website, do yourself a favor and work with Kaisa.

She’s the definition of passion meeting professionalism!

Marian Richardson
Founder, Words by Marian

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